SoHolidays: Shaping the Future of Global Tourism

Founded in 2021 in Marbella, Spain, SoHolidays is a pioneering Destination ​Management Company (DMC) that seamlessly integrates innovation and technology. ​Recognizing that the tourism industry cannot advance without digital transformation, we ​have placed technology at the heart of our operations.

In just two years, we have rapidly expanded from Malaga to key global destinations ​such as Turkey, Egypt, Montenegro, and Georgia. While the tourism sector grows at an ​annual rate of 4-5%, SoHolidays has surpassed this growth, positioning itself at the ​forefront of the industry. By 2026, we aim to operate in 10 different destinations and ​secure direct contracts with over 10,000 hotels.

Our technology-driven approach ensures that hotels reach the most valuable operators ​and markets efficiently.

With our young and dynamic team, extensive network, and 30 years of industry ​experience, we strategically position hotels in global markets to enhance their ​competitiveness.

Looking ahead, we are planning a $5 million investment to further expand our ​technological infrastructure. Additionally, we are continuing to grow our global network ​by opening new offices in the USA, the UK, Malta, Greece, and Mexico.

At SoHolidays, we are not just a DMC; we are a technology and change-driven partner, ​providing both B2B and B2C solutions for hotels and tour operators alike.